From the monthly archives:

August 2006

This is one of the coolest things I’ve seen in a while – nothing to do with marketing or text but if you’ve got a few minutes have a look
Click here

In early tests of our mobile marketing platform we struggled to get people to regsiter their information and therefore build a viable database for our clients to use. The key, we found, was incentivising participation through the use of an instant voucher or competition – ie. a reason for customers to get involved now!
This article [...]

As some of you may know, I’ve been debating the idea of starting my very own cult.
In my trawling of the web to find out what would be involved in having my very own following I came across this helpful little article on Entrepreneur.com. I think they’re abit more interested in created a Cult Business [...]

When Philadelphia start-up recording studio, TraksRunnas, needed to increase bookings they knew that the trade and traditional press were out of their price range. What’s more, their prospective customers, new and potential artists, didn’t read those papers and didn’t use email.
Starting with just a few mobile numbers gathered from friends and family they’ve managed to [...]