Having a look at the BzzAgent website and was struck at how enthusiastic people could be about promoting a product or service in return for what is a relatively small ‘financial’ reward.
And it’s not just BzzAgent but also things like Proctor & Gamble’s Tremor teen buzz marketing unit, LA’s StreetWise teams and the [...]
From the monthly archives:
August 2006
The explosion in myspace.com showcases the real power behind word-of-mouth but it also points to the need for artists of all ilks and persuasions to actively communicate with and build their fan base.
SMS, like the internet, has real potential in this arena. It’s personal nature, immediacy and viral aspects are all real plusses for any [...]
Just came across this news item on Subway in NY, USA (the sandwich guys not the big trains) using text to offer customers discounts on the move. It’s exactly the kind of campaign were hoping to promote with textstart.com. Although fairly new in the grand scheme of things, text marketing has some obvious advantages for [...]
Welcome to my new blog – Textstarters.
If you’ve found me here you probably know a bit about what I do, but just in case ….
I’m Mark Nagurski, founder of FreeForm Media, a promotional marketing company based in Northern Ireland. the company was set-up out of shere frustration at the marketing and advertising status quo. We [...]
