Every sales and marketing expert will tell you that people buy solutions not products, benefits not features. Nobody needs a drill, what they need is a hole.
If that’s the case, and in my opinion it is, then you need to start with what exactly the problem is. Once you know what problem exists then you [...]
From the monthly archives:
October 2006
Marketing your business can sometimes seem like having a mountain to climb. Where do you start? Advertising, networking, direct mail, telesales, guerrilla, cause related marketing?
Try this. Do one thing this week/month. That’s it. ONE thing. If you’re only using one marketing strategy at the moment, at the end of the week or month you’ll be [...]
A few weeks ago I cited the Campbell’s Soup campaign for Breast Cancer Awareness as a fantastic example of Cause Related Marketing.
Businesses, big and small, are in a unique position with respect to good causes. Not only can we do good by supporting worthy campaigns and charities but we can also achieve many of our [...]
If you’re spending money on a marketing/advertising idea that isn’t bringing in the business – STOP IT or FIX IT
Throwing more money at an idea that is simply not working will not solve the problem. In most cases the problem is in the execution and the fundamentals so don’t spend another penny until you’ve figured [...]
