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From the monthly archives:
January 2007
I spent all day yesterday with a great bunch of potential entrepreneurs, running a start a business workshop. When we hit on the topic of marketing we had some fun defining exactly what benefits each business could potentially deliver for its customers.
We all (hopefully) know the difference between features and benefits but so much of [...]
On December 16th 2006, Martin Conroy passed away. You may never have heard of him but he is widely credited as having written one of the, if not THE, most successful marketing pieces ever. His sales letter for the Wall Street Journal was in continuous use for 28 years, from 1975 to 2003 and generated [...]
