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There’s an awful lot of blogs out there and while I’m pleased you’re having a quick look at mine I also like to point out [...]
From the monthly archives:
February 2007
I just finished an interesting post on Seth Godin’s blog where he suggests a new approach to customer service.
Of course, I’m a big fan of good customer service – for me it’s the fundamental that underlines word-of-mouth and referrals; more so than the product, price, whatever. But like so much of what I’d consider marketing [...]
Here’s a simple question; What do YOU do?
The question may be simple but what about the answer. When you meet someone for the first time, or need to describe your business in a signature line or tagline, you don’t have the time to deliver a five minute explanation about the intricacies of your industry.
We’ve all [...]
15 minute idea
We’d all like to think that our businesses are unforgetable but a quick run through your old emails will quickly remind you just how many people you don’t remember. If you can forget them, they can forget you.
As part of your overall marketing strategy you should find ways to remind people who you [...]
