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Expectations: How a party lost a vote

Marketing Ideas

by Mark Nagurski, March 1st, 2007

Following quickly on from my last post, a short point about expectations.

Your marketing - for that read ‘everything about your business’ - forms an impression in people’s minds, an expectation of a certain level of service, a price, a way of doing business. When the reality doesn’t meet those expectations it ‘jars’ with people.

That can be a good or a bad thing.

Surprise people with better than expected service or a great price and it’s a positive. Don’t live up to the expectations and it’s a negative. You wouldn’t necessarily expect a mint on your pillow and fresh flowers in your room when you stay in a 1 Star ‘hotel’ and so would be presently surprised. If that’s all you got in a 5 Star resort you’d be demanding to see the manager.

So what inspired this post?

It’s local election time here and I today received a pile of leaflets from various candidates. I took no notice of any of them except the one from the Green Party - on what looks like crisp, new, tree-detroying, un-recycled paper.

Not good.

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< Small Business Owners: Don’t send it out if it fails this test

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1 comment

#1 Dione Owers , May 19th, 2008 at 12:59 pm

very much enjoyed the video about destruction of the rain forest - a powerful message. I like what you are doing here. Am attempting to operate in an eco-friendly way in all aspects of my business as a gallerist. Have considered supplying furniture made of mango wood, not too sure of it’s source and eco credentials. Do you have any idea about this?? Thank you Dione

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