Following quickly on from my last post, a short point about expectations.
Your marketing – for that read ‘everything about your business’ – forms an impression in people’s minds, an expectation of a certain level of service, a price, a way of doing business. When the reality doesn’t meet those expectations it ‘jars’ with people.
That can be a good or a bad thing.
Surprise people with better than expected service or a great price and it’s a positive. Don’t live up to the expectations and it’s a negative. You wouldn’t necessarily expect a mint on your pillow and fresh flowers in your room when you stay in a 1 Star ‘hotel’ and so would be presently surprised. If that’s all you got in a 5 Star resort you’d be demanding to see the manager.
So what inspired this post?
It’s local election time here and I today received a pile of leaflets from various candidates. I took no notice of any of them except the one from the Green Party – on what looks like crisp, new, tree-detroying, un-recycled paper.
Not good.
{ 1 comment }
very much enjoyed the video about destruction of the rain forest – a powerful message. I like what you are doing here. Am attempting to operate in an eco-friendly way in all aspects of my business as a gallerist. Have considered supplying furniture made of mango wood, not too sure of it’s source and eco credentials. Do you have any idea about this?? Thank you Dione
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