Web Content Writing, Blog Writing, Digital Custom Publishing
From the monthly archives:
2 simple 15 minute tips:
We all have ideas, some of us too many – you can’t act on all of them immediately otherwise you’d never get anything done. So what do you do with good ideas and new contacts and how should you use them?
1. Start up a ‘to contact’ spreadsheet (call it something [...]
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Following quickly on from my last post, a short point about expectations.
Your marketing – for that read ‘everything about your business’ – forms an impression in people’s minds, an expectation of a certain level of service, a price, a way of doing business. When the reality doesn’t meet those expectations it ‘jars’ with people.
That can [...]
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I’ve a simple little test I do with client and in-house marketing materials – it’s called the “meant for” test.
Take any letter, ad, logo, website, whatever and take a quick look – 5-10 seconds at most. Then ask the question, “Who’s it meant for?” Man or woman? Young or old? Rich or poor? Student or [...]
