OK – so I’m probably more guilty of this than many business owners but ‘marketing overthink’ is a dangerous foe that must be defeated at all costs. Why? Because ‘marketing overthink’ leads to ‘marketing inertia’ which in turn leads to never doing the simple marketing that you need to do.
It’s tempting to believe that, if [...]
From the monthly archives:
April 2007
Sorry for the lapse since my last post but things have been a little hectic around the FreeForm office over the last few weeks. Somehow though, I have managed to find a few minutes free to re-read two excellent books on marketing that I’d certainly suggest taking a look at.
The first is Duct Tape Marketing [...]
