Who are my most likely customers and what do they really want?
The fact is, you can’t market to everyone – it’s too expensive for one thing. But even if you had the budget of a Coca-Cola or Nike, trying to market to every woman and her dog wouldn’t be very smart either. A busload [...]
From the monthly archives:
August 2007
People do things for a reason. That reason might not always seem the most logical or vital but there’s always a reason. Figuring out the reasons a potential customer would buy from you is the first important step in creating a marketing plan for your business – and probably the most important question you can [...]
Just came across this nice little article by Jay Abraham on using marketing partnerships to grow your business – or as he calls them Host / Beneficiary arrangements.
Let’s say you really fancy a fried chicken dinner this evening.
You don’t feel like cooking, so you start to think about takeaways that might be able to satisfy your poultry loving hunger. Of course, there are dozens of places you could go that sell fried chicken, but chances are, there’s one fast food brand [...]
