BANG! TV’S ‘MOST IRRITATING’ ADS.
This month Marketing magazine published it’s annual survey of the ‘most-irritating’ ads on UK TV. A quick look at the top 20 reveals a wide range of products including, perhaps unsurprisingly, a host of household names like Halifax, PC World, Olay and Daz.
The winner, Injurylawyers4u, is not only unrepentant but in fact proud of its accomplishment. A director of the firm was quoted as saying, ‘another word for irritating is memorable’ and cited a drop in response rates earlier in the year when the ad was temporarily replaced.
So is he right, and, if so, what can small business advertisers learn from the ‘most-irritating’ adverts around?
Certainly consumers have no shortage of choice for most products and services and being bombarded by advertising has made most consumers pretty good at mentally screening out what doesn’t interest them. The effect is to turn most advertising into a depressingly ubiquitous background noise to daily life.
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February 14th, 2008 No comments
