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If you could have just one thing to help you market your business, most people would say ‘a bigger budget’. It’s quite obvious that having [...]
From the monthly archives:
April 2008
Business books tend to come in one of two varieties – staid, technical and jargon filled or brash and bold but with a clear point. With a subtitle like, “Survival in Our Era of Killer Competition”, the recently updated Differentiate or Die;, by Jack Trout and Steve Rankin, clearly falls into the latter camp. But [...]


