From the monthly archives:

April 2008

No Money – No Problem

by Mark Nagurski on April 30, 2008

in General Marketing Ideas

If you could have just one thing to help you market your business, most people would say ‘a bigger budget’. It’s quite obvious that having more money to invest in your marketing is an advantage – but there are plenty of examples of great businesses that have developed without spending a fortune on marketing or [...]

Differentiate or Die

by Mark Nagurski on April 30, 2008

in General Marketing Ideas, Reviews

Business books tend to come in one of two varieties – staid, technical and jargon filled or brash and bold but with a clear point. With a subtitle like, “Survival in Our Era of Killer Competition”, the recently updated Differentiate or Die;, by Jack Trout and Steve Rankin, clearly falls into the latter camp. But [...]

Practical Marketing in Ten Easy Questions

by Mark Nagurski on April 30, 2008

in General Marketing Ideas

 
“I don’t know the answers – but I do know the right questions to ask.”
Despite what the textbooks might tell you, you don’t need to know an awful lot about marketing to be able to get fantastic results. Smart marketers don’t know all the answers – but they do know the right questions to ask.
In fact, once [...]