No Money - No Problem
Low Cost Marketing Ideas, Marketing Ideas
If you could have just one thing to help you market your business, most people would say ‘a bigger budget’. It’s quite obvious that having more money to invest in your marketing is an advantage - but there are plenty of examples of great businesses that have developed without spending a fortune on marketing or advertising.
In fact, most good businesses use a variety of ‘tools’ to help promote, publicise and otherwise attract new customers and clients - some of these tools cost financially while others use different kinds of assets.
So what potential assets do small businesses have at their disposal? read more
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April 30th, 2008 No comments
Differentiate or Die
Business books tend to come in one of two varieties - staid, technical and jargon filled or brash and bold but with a clear point. With a subtitle like, “Survival in Our Era of Killer Competition”, the recently updated Differentiate or Die;, by Jack Trout and Steve Rankin, clearly falls into the latter camp. But despite the somewhat over-the-top name, the book makes a compelling case for being different and focussing on those differences when promoting your business.
April 30th, 2008 No comments
Practical Marketing in Ten Easy Questions
Low Cost Marketing Ideas, Marketing Ideas
“I don’t know the answers - but I do know the right questions to ask.”
Despite what the textbooks might tell you, you don’t need to know an awful lot about marketing to be able to get fantastic results. Smart marketers don’t know all the answers - but they do know the right questions to ask.
In fact, once you know the questions, the answers themselves can be surprisingly obvious. More importantly, when you understand how you arrived at the answer in the first place, you’ll also understand how to improve your marketing in the future - getting better results and spending comparatively less money in the process.
The really good news is that the important questions are pretty much the same no matter what industry you’re in or what kind of business you run. read more
April 30th, 2008 No comments
