Simple things get noticed

Low Cost Marketing Ideas, Marketing Ideas

by Mark Nagurski, May 3rd, 2008

In a post in his Marketing Minute Blog, Drew McLellan talks about using a simple, personal thank you card.

Sending a thank you note is first and foremost a kind and sincere thing to do when someone has gone out of their way for you - and Drew also makes the point that because receiving a hand written note is so rare these days it’ll also likely have a greater impact than popping out a quick email.

That got me thinking - what other simple, ‘old school’ staples would similarly standout simply because no-one does them anymore?

 

  1. Anything hand-written.A simple thankyou
  2. A personal call or visit
  3. A thoughtful, considered gift
  4. An unrequested favour
  5. Simply knowing and using a customer’s name

 

What other simple ideas and common courtesies are not that common anymore? Could they set you apart because they’re unexpected?

Wouldn’t it feel right just to do them anyway?

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