Really Practical Marketing - Small business marketing ideas, local marketing basics and marketing tips and resources

< Thunderbird on drugs shocker!

Chocolate Porn - Shoo’s Blog of the Week >

Greenpeace blast Dove in new video

Differentiation / Positioning, Online Marketing

by shoo, May 16th, 2008

 

I just came across this new video from Greenpeace which is part of their campaign targeting the makers of Dove soap.

To make Dove soap palm oil is needed and Dove are buying this by-product off companies that are wrecking Indonesia’s rainforests.

The video is an interesting back lash against Dove’s socially and environmentally conscious image. Dove probably aren’t the worst offenders by far - but we see Dove’s image as beautiful, full of “moisturizing lotion, that won’t dry your skin”.

Unfortunately for Dove, when the image a brand portrays doesn’t match the reality, they set themselves up for a fall.

It’s worth a look…

[del.icio.us] [Digg] [Faves] [Furl] [Google] [Newsvine] [Reddit] [Squidoo] [StumbleUpon] [Technorati] [Windows Live] [Email] More »

< Thunderbird on drugs shocker!

Chocolate Porn - Shoo’s Blog of the Week >

2 comments

#1 dove soap , July 5th, 2008 at 7:02 pm

[...] of dove soap, who buy palm oil, to make the soap, from companies wrecking Indonesia??s forests.http://www.reallypractical.com/2008/05/16/greenpeace-video/Furniture makers embrace natural hues and grains Detroit NewsHome interiors are lightening up. It [...]

#2 maker of soap , July 12th, 2008 at 10:11 pm

[...] [...]

Leave a Comment

Recent Posts

Top Categories

Recent Archives

A little about us ...

Really Practical Marketing is marketing brain food.

Written with small businesses, professional service firms, entrepreneurs and startups in mind, we bring together (un)commonsense ideas, marketing tips, strategies and case studies. Hopefully you'll find plenty of ideas to take away and try - regardless of your budget or size of your business.

As a company, and in addition to our own content and freelance writing projects, we also provide writing services for small businesses keen to invest in content marketing strategies in their own businesses - be that blogging, customer newsletters, articles or any other form of written content.

We can help create content, turn great ideas into words and even do some good 'ol fashioned copywriting too.

more