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Mark Ramsey at Hear 2.0’s blog - highlighted in a recent post by Seth Godin - tells a story about Walt Disney’s drive for “wienies”.
Wienies are the extras, the unexpected bonuses, the things that delight customers and clients.
Wienies are the things that change your perfectly good product or service into something worth talking about.
Great post and worth a look.
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Content marketing ideas for small businesses from Mark Nagurski of The Really Practical Marketing Company.
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Really Practical Marketing is in the content business.
Working primarily with small businesses, professional service firms, entrepreneurs and startups, we help smart businesses put great content at the heart of their marketing. This blog is designed as an introduction to content marketing and hopefully you'll find plenty of ideas to take away and try - regardless of your budget or size of your business.
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