Most business owners use only 1 or 2 methods to specifically market their business.
If that’s enough for your business to survive, then how much more money could you be making if you used 4, or 6, or 10 different strategies?
If your business is primarily online, taking your marketing offline could give you the edge over the competition who are busy gobbling up your Adwords budget.
If your business is offline, are there another 5 or 10% of customers that you could communicate with online? Chances are your competitors aren’t doing it.
Using free and low cost marketing ideas can mean that even if this year’s ad budget is all accounted for you can still add new methods to reach out to new markets, diversify your efforts and put some marketing eggs in new baskets, reinforce your message as it appears in other places or simply connect with your prospective customers in a new way.
Having a simple, laser-focused marketing strategy is a great idea for driving things forward but don’t let focus be a byword for blinkered.
