This little viral video’s been floating around for a while. It turns out to be from Levis (by way of San Francisco agency Cutwater) but perhaps the link is just a little too subtle. It’s a balancing act between seeming authentic and promoting the brand. For me, the viral bit works but the brand recog isn’t as good. Still good fun though.
And just for fun you might also want to check out some of the videos it’s inspired …
