Make Your Business Cards Work

by Mark Nagurski, May 30th, 2008

It’s nice tripping over marketing blogs that you haven’t come across before - especially those that have something useful to say about offline marketing strategies.

They can also serve as a useful reminder of things you know you should be doing but kinda forget ….

Anyway that’s exactly the case with Marketing on Purpose and the post on Business Card Marketing. Simply put your business card can do a lot more than give your details and show off your pretty logo.

Your business card can actually help generate leads all on its own. (Well, not entirely on its own - you do have to give it to someone first.)

“ALWAYS have a Call to Action. Ask them to visit your website for a free report. Direct them to your free e-book download. Invite them to an upcoming teleclass or speech at a nearby event. Make sure you include the titles so they are compelled to get it though. “Register for my free teleclass on Monday March 3rd at www.hotbuttoncopy.com” is not enough. Tell them the title and what they’ll get as a result of attending.

I used to recommend that people use both sides of the card - the front for contact info, tagline, etc and the back for a call to action but now I recommend that my clients just do the one side with all of the information that is likely to stay the same for a long time and then create labels they can slap on the back of each card as new things come up.”

There are a few more nice ideas in the post so it’s worth a look - and I’ll be reworking my business card design ASAP.