Web Content Writing, Blog Writing, Digital Custom Publishing
From the monthly archives:
I got an email from Amazon recommending some books – just like millions of other Amazon users do. The email successfully prompted me to buy two new books – just like millions of other Amazon users will too.
Why? The email was personal to me and offered me something relevant - based on my history with them.
I [...]
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From Springwise.com
More crowdfunding! Just recently, Irish fashion portal Catwalk Genius joined the crowdfunded fashion fray with its new Adopt a Designer program.
Catwalk Genius features fashion and accessories from independent designers. Through Adopt a Designer, supporters of a participating designer can buy shares (or “elements,” as it calls them) in their work for EUR 14—plus a [...]
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We all love our acronyms and John Jantch points to his three lead generation C’s of cost, credibility and control.
“Generally speaking there is no one magic way to generate a tons of leads. Granted, for some businesses there are more effective ways, but on the whole long-term effective lead generation comes down to a combination [...]
I’m not a big fan of the word evangelism when used in the marketing sense but Ben McConnell at the Church of the Customer blog has written an excellent post about the differing mindsets between short term marketing campaigns and long term loyalty / brand / evangelist building efforts.
Campaign marketing versus process marketing
On a similar [...]
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