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Over on the Small Business Branding blog, Drew McLellan writes about the incentives banks use(d) to get us to move accounts.
He rightly points out that [...]
From the monthly archives:
June 2008
Last year I posted about how The Knight Residence in Edinburgh had turned me into a raving fan by going the extra mile.
Well, as if my recommendation wasn’t praise enough, they’ve recently beaten thousands of other locations to be ranked the best hotel in Europe according to Expedia’s Insiders’ Select 2008.
It’s even more impressive when [...]
I live in Ireland. By and large Ireland does not have too many problems growing grass. In fact, we grow so much of the stuff that we export it around the world. Sometimes, if you stand still long enough, grass will start growing right beneath your feet.
So, it was no small amount of interest that [...]
Dan’s Restaurant in Biddeford, Maine has introduced a new pricing policy in response to tightening purse strings – pay what you can afford. If something costs $20 and you’ve only got $12, then they’ll serve you up $12 worth.
A few ideas to consider:
1. Remarkable and timely. The new policy is remarkable enough to garner national [...]
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