Got a product that would benefit from word-of-mouth (and who’s wouldn’t)?
Then perhaps you should go on tour.
The NY Times (June 9th) ran a great article on Spin Master’s Bakugan Battle Brawlers. The company took the toys, based on a TV cartoon series on tour to summer camps months before their debut on shelves. Needlass to say, the toy now regularly sells out and is one of the hottest of the Summer.
As you’ll notice from the pic above Spin Master has been on tour before. They reckon letting kids experience the toys accomplishes two main objectives (a) creates word-of-mouth enthusiasm and (b) helps convey what would otherwise be a more difficult concept to put across in a 30 sec TV spot.
Could you take your product or service on tour?
Would your business benefit from giving consumers some ‘hands on’ time with your products / services?
How can you take product based sampling ideas and apply them to services?
How does letting others see people sampling your products help create buzz?
Trade shows and the like provide a great time for potential prospects and influencers to get some hands on time with your biz – but would providing sampling opps at less expected moments / situations / environments provoke a stronger reaction?
New visitor? Go ahead and jump in with some comments
or subscribe here for daily updates. Thanks for visiting.
