Dan’s Restaurant in Biddeford, Maine has introduced a new pricing policy in response to tightening purse strings – pay what you can afford. If something costs $20 and you’ve only got $12, then they’ll serve you up $12 worth.
A few ideas to consider:
1. Remarkable and timely. The new policy is remarkable enough to garner national media attention AND taps into a very current topic – the credit crunch. Work those two points in your own PR efforts.
2. Solving a problem. The policy is addressing a key customer pain – no money. What problems could you solve for your customers, clients and prospects?
3. Business models are not set in stone. Why do you have to do it that way? What sacred cows could you slay in your industry? Could you adopt a different business model, steal someone else’s or tweak your own as a point of differentiation?
Most importantly, this restaurant is building loyal customers for years to come.