Going the extra mile wins awards – and fans

in General Marketing Ideas

Last year I posted about how The Knight Residence in Edinburgh had turned me into a raving fan by going the extra mile.

Well, as if my recommendation wasn’t praise enough, they’ve recently beaten thousands of other locations to be ranked the best hotel in Europe according to Expedia’s Insiders’ Select 2008.

It’s even more impressive when you think this isn’t an international brand or luxurious resort. It has no bar, no restaurant, no swimming pool … It does however have tremendous service, lots of simple personal touches and a quality, attractively-priced product.

 

 

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