Kissing babies is a perennial pastime for those seeking political office. Unfortunately, Presidential nominees are busy people and cannot possibly kiss all the babies there are to be kissed.
Thankfully someone has come up with an ingenious solution and you can now send Senator Obama your baby.
NB: Overseas babies can take up to 2 additional weeks [...]
From the monthly archives:
June 2008
Adrants points to this video of Volkswagen doing some guerrilla type marketing in Brazil. The marketing idea is nice enough. But I’m in two minds about the video/ad.
Oh so ironic post-modernist nod towards marketing savvy consumers with a twist of marketing as performance? Trying too hard attempt to go viral with a ‘we do guerrilla, [...]
Birthday clubs have long been used by businesses to help drive traffic. The idea is simple enough – each year on their birthday you give a customer a freebie or special offer.
Everyone has a birthday and everyone loves getting something for free on their birthday. For you, you get permission to market to them [...]
It’s pretty common these days to hear business people and marketers talk about building a community around your brand. Notable ‘community-centric’ business / practices could include Facebook, MyStarbucksIdea.com and one of my personal favourites, Brewtopia.
You can have online customer communities, consumer created advertising, crowd sourced ideas and crowd funded products. All very Web 2.0 and [...]
