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Over the last few days we’ve been taking our reader Stefan through the process of creating a simple, usable marketing plan. In this installment of [...]
From the monthly archives:
July 2008
Yesterday we looked at how reader Stefan should take time in defining the ideal target market for his ‘lifestyle management company’. With customer models in place, we can now look at the how Stefan can create the right marketing message.
The Right Message
Finding the right marketing message allows you to speak directly to your target market [...]
A few weeks ago I asked readers to forward on their marketing questions to be answered free of charge. From the responses I’ve chosen a couple of good general examples and thought I’d share them with you here. Of course, if you have a question you’d like to see answered here, feel free to get [...]
Customer-made adverts have been big for a while now – something ideal for adaptation to the small business market.
John Jantsch points to a neat idea (pictured) on his Duct Tape Marketing blog. It gets people involved, creates relevant messages and is, in itself, a point of interest.
How else could you get your customers involved in [...]
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