A while back I posted about ASOS, the online fashion retailer, and how their returns policy made buying from them easy.
Personally, I have never bought anything from ASOS but nevertheless the site makes itself known in my home through the shopping habits of my significant other and, notably, their monthly print magazine – sent to customers homes.
The mag, which is part style guide, part women’s glossy and part ASOS catalogue, is in addition to its website, regular emails and even a Facebook app.
In an age where content and conversation are kings, it’s another example of how this retailer gets it right.
