Really Practical Marketing - Small business marketing ideas, local marketing basics and marketing tips and resources

ASOS revisited

Differentiation / Positioning, Relationship Marketing

by Mark Nagurski, July 9th, 2008

Asos_mag_2

A while back I posted about ASOS, the online fashion retailer, and how their returns policy made buying from them easy.

Personally, I have never bought anything from ASOS but nevertheless the site makes itself known in my home through the shopping habits of my significant other and, notably, their monthly print magazine - sent to customers homes.

The mag, which is part style guide, part women’s glossy and part ASOS catalogue, is in addition to its website, regular emails and even a Facebook app.

In an age where content and conversation are kings, it’s another example of how this retailer gets it right.

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