Buzz from the mens room

in General Marketing Ideas

Dyson Airbladeā„¢ - photo from dysonairblade.co.uk

Honestly, I don’t spend a lot of time hanging around in men’s rooms. But I do spend a reasonable amount of time working in places like shopping centres and airports. On a couple of recent trips to Dublin shopping centres, the conversation has turned to an unlikely topic – hand dryers.

The Dyson Airblade (pictured) to be more precise.

There are probably few less promising products when it comes to creating buzz (sorry) and conversation than hand dryers. The Airblade on the other hand forces cool air through a .3mm opening at 400mph to virtually scrape the water from your hand – making it faster and more hygienic than any other dryer. It so good, and so different, that it gets talked about.

And videod.

And blogged about

And gets its own Facebook appreciation society.

Most notably, it motivated 3 people I know to come up to me and tell me about it.

That’s a lot of buzz for a hand dryer.

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