Comments on: The ’sweat equity’ of WOM http://www.reallypractical.com/2008/07/23/the-sweat-equity-of-wom/ Web Content Writing, Blog Writing, Digital Custom Publishing Wed, 05 Aug 2009 20:44:55 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Mark Nagurski http://www.reallypractical.com/2008/07/23/the-sweat-equity-of-wom/comment-page-1/#comment-173 Mark Nagurski Thu, 24 Jul 2008 18:13:18 +0000 http://www.reallypractical.com/?p=222#comment-173 Hi Jack, I completely agree although I do feel 'transactional advertising' and other marketing staples have their place in driving trial as well - specifically in the early stages of a business before WOM has time to gain traction. Ultimately there's no shortcut to good WOM - although there are tools and processes you can use to make it easier for that WOM to take place. Blogs, review sites and social networking are all good examples of those kinds of tools - but they are the mechanism not the message. Thanks Jack Mark Hi Jack,

I completely agree although I do feel ‘transactional advertising’ and other marketing staples have their place in driving trial as well – specifically in the early stages of a business before WOM has time to gain traction.

Ultimately there’s no shortcut to good WOM – although there are tools and processes you can use to make it easier for that WOM to take place.

Blogs, review sites and social networking are all good examples of those kinds of tools – but they are the mechanism not the message.

Thanks Jack

Mark

]]> By: The sweat equity of Word of Mouth | write Results http://www.reallypractical.com/2008/07/23/the-sweat-equity-of-wom/comment-page-1/#comment-172 The sweat equity of Word of Mouth | write Results Thu, 24 Jul 2008 17:02:26 +0000 http://www.reallypractical.com/?p=222#comment-172 [...] For more thoughts, Mark Nagurski picked up on the phrase “sweat equity of Word of Mouth” on his blog, Really Practical Marketing. [...] [...] For more thoughts, Mark Nagurski picked up on the phrase “sweat equity of Word of Mouth” on his blog, Really Practical Marketing. [...]

]]> By: Jack Shipley http://www.reallypractical.com/2008/07/23/the-sweat-equity-of-wom/comment-page-1/#comment-171 Jack Shipley Thu, 24 Jul 2008 16:06:09 +0000 http://www.reallypractical.com/?p=222#comment-171 Thanks, Mark. It's hard work to promote a business on legitimate word of mouth. It means constant attention to your customer service, product quality, environment, character, passion, mission, change ... every aspect of your business. Making a business that's worth talking about is a far more sustainable model than one promoted on transactional advertising or viral gimmicks. The latter two don't affect how you make people feel. How you make people feel is what they will talk about. Jack Thanks, Mark.

It’s hard work to promote a business on legitimate word of mouth. It means constant attention to your customer service, product quality, environment, character, passion, mission, change … every aspect of your business.

Making a business that’s worth talking about is a far more sustainable model than one promoted on transactional advertising or viral gimmicks. The latter two don’t affect how you make people feel. How you make people feel is what they will talk about.

Jack

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