In a post on the Brains on Fire blog, Spike discusses recent TV coverage of BzzAgent and similar word-of-mouth companies – and the resulting influx of people looking to signup and get free stuff.
So the question is: by giving away free stuff are you actually going to get more positive word-of-mouth?
In the BzzAgent model the [...]
From the monthly archives:
July 2008
A quick bootstrapping idea:
If you’re doing market research for a new business, or a new product or service to add to your existing lines, add a simple question:
If this goes ahead would you be interested in buying?
Create a simple ‘optin’ for them to be recontacted and you’ll have a a ready-made lead database when you [...]
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Just about everyone would agree that word of mouth (WOM) is the best kind of marketing their is. Consequently countless books, blogs, products and presentations have been devoted to taming the elusive WOM.
In a comment to a post on The Society for Word of Mouth blog, Jack Shipley uses a great turn of phrase which [...]
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Drew McLellan invited me to put together a guest post which ran yesterday on his Drew’s Marketing Minute blog. It’s definitely something I enjoyed doing and it opens this blog up to a wider audience as well.
Anyway … that got me thinking.
I’ve done a few guest posts for different blogs now and would love to [...]
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