Web Content Writing, Blog Writing, Digital Custom Publishing
From the monthly archives:
Chris Brogan discusses content marketing: How Content Marketing Will Shake the Tree. A few really nice examples towards the bottom of the post but most useful is his Five Step implementation process, in short:
Decide on your content marketing strategy – what’s the goal?
In-house or outsource the content creation?
Determine the type of content to [...]
This is a great example of how to interact with a community of avid customers. A fan posted a YouTube video with an apparent glitch that allowed Tiger Woods to walk on water in EA Sport’s Tiger Woods 08.
EA responded with this video.
{ 2 comments }
Dave over at JournaMarketing discusses the need for good content in terms of SEO – linking this to the need for a good story teller to help create that content.
Quality content is something I’ve been spending more and more time advocating – both here and to clients. And for good reason. Great content creates interest, [...]
{ 2 comments }
Authenticity is everything. Which raises the inevitable question, how do you fake it?
Social media using, blog writing, green marketing, anti-corporate ethosing, ‘we’re not in it for the money’-ness has all combined to make slick sales patter very uncool. So, businesses turn to faux modest, tell-it-like-it-is, folksy conversational styles instead. Instant authenticity.
[Ironic heavy-metal t-shirt wearing advertising [...]
{ 1 comment }
