Chris Brogan discusses content marketing: How Content Marketing Will Shake the Tree. A few really nice examples towards the bottom of the post but most useful is his Five Step implementation process, in short:
- Decide on your content marketing strategy – what’s the goal?
- In-house or outsource the content creation?
- Determine the type of content to create and the frequency.
- Build appropriate measurement and listening tools.
- Link it all into your marketing and sales systems.