Some Sunday links: Content Marketing

in Content Marketing, General Marketing Ideas

Chris Brogan discusses content marketing: How Content Marketing Will Shake the Tree. A few really nice examples towards the bottom of the post but most useful is his Five Step implementation process, in short:

  1. Decide on your content marketing strategy – what’s the goal?
  2. In-house or outsource the content creation?
  3. Determine the type of content to create and the frequency.
  4. Build appropriate measurement and listening tools.
  5. Link it all into your marketing and sales systems.

And linking from that post two more takes on content marketing: Brian Clark (Copyblogger) and Todd Defren.

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