Springwise points to the return of the milkman in Manhattan as well as some other retro ideas.
So if seemingly passe ideas are now distinctive enough to warrant a mention as ‘new’, what marketing methods might be worthy of a comeback?
Certainly the Internet has changed both the way we market and how we look at customer [...]
From the monthly archives:
August 2008
Seth Godin comments on the ‘first law of mass media‘:
Organizations will work tirelessly to de-personalize every communication medium they encounter.
Needless to say the same is true with mass marketing. Why? Scale and lowest common denominator appeal. As a small business however, you’re in a position to go against the grain and appeal directly – and [...]
If you’ve ever wondered how some businesses get themselves featured in the papers, interviewed on TV or reviewed online, the answer is pretty simple – a noteworthy business coupled with good PR.
Of course, good PR involves having – or being willing to build – contacts in the media.
Wouldn’t it be nice if you knew exactly [...]
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Elizabeth Ball sent in the following question:
“I have received almost identically priced quotes on two different items – both of which serve very different functions.
One is for printing a DL flyer which would promote [our] monthly newsletter … This would be inserted in the report package envelope sent to the recipient to encourage them to [...]
