Junta42 is currently offering a free white paper which serves as a nice introduction to ‘content marketing’.
Content marketing is something I’ve been increasingly focusing on in the work we do for clients.
In short, providing useful content (whether that be in the form of a blog, newsletter, white paper or any number of alternative formats) is [...]
From the monthly archives:
August 2008
Over the last few days we’ve been looking at how reader Stefan can create a marketing plan for his new business, based on three simple questions about (1) the target market, (2) the marketing message and (3) choosing the best marketing methods.
Today a quick and useful summary of take away points, from those three articles, [...]
