Web Content Writing, Blog Writing, Digital Custom Publishing
From the monthly archives:
Sainsbury’s Feed Your Family for a Fiver is a great example of content marketing.
What is Feed Your Family for a Fiver?
The UK retailer has created a series of recipes in association with their spokesperson and celebrity chef Jamie Oliver. The recipes are available on takeaway cards instore, online, in their customer magazines and promoted in [...]
I like Spike Jones’ observations on BlogWorld ‘08 at the Brains on Fire blog. One point in particular stood out:
“Blogging is a tactic. A good one, mind you, to open the kimono and start conversations. But it’s still a piece of a larger puzzle. Ninety-two percent of word of mouth happens offline. So how do [...]
Krishna De has an interesting post at her Biz Growth News blog. A recent survey by AMAS with members of the Marketing Institute of Ireland shows that over half of those surveyed are earmarking at least 10% of their overall budgets to online marketing.
What jumps out at me though is the breakdown of where that [...]
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