Your marketing messages aren’t inherently valuable

in Content Marketing

No Solicitors AllowedIn a discussion about a recent post on his JournaMarketing blog, David Brazeal made a simple but powerful comment:

“Until we get past the point of thinking our marketing messages are inherently valuable, we’ll continue struggling to figure out “social media marketing.”

I couldn’t agree more. Marketers no longer have the luxury of a captive audience – online, people have to choose to interact with your marketing messages.

My take? The question isn’t so much how to use social media but rather how to create the kind of marketing that people actually want to see, read or engage with.

What are your thoughts?

Will people ever want marketing messages? What would make you want to interact with a brand or business, online or off? What examples do you think work well? Feel free to share your thoughts in the comments below.

{ 1 comment }

David Brazeal 09.08.08 at 3:32 pm

Thanks, Mark. I’m continually amazed by talking to marketers and communicators who act like they’re owed the attention of their “audience.” It’s crazy talk! But a lot of folks just can’t wrap their heads around the idea that people have better things to do than to listen to them talk about themselves.

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