The democratisation of content (for want of a better phrase) does not mean that everything out there is equally valid. As Seth Godin puts it:
“Now that everyone has their own channel, their own newspaper, their own station, it’s pretty shocking how low the average has sunk.”
As odd as it might seem that actually creates huge opportunities for organisations willing to produce quality, consistent content. In doing so they can become a trusted resource.
We all have them – websites, blogs, magazines, friends – people and places that we trust. Certainly there are different levels of trust involved but if I trust you to provide me with good information then there’s a reasonable chance that I will trust you to provide me with other things as well. Like your products or services.
What can you do to become a trusted resource in your marketplace?
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