Stitsh is a fashion website and blog composed primarily of pictures of the stylish public. In a great example of good content driving buyer behaviour, the site allows visitors to buy the clothes they see by clicking a link.
ASOS Customer Magazine is a print variation of the same idea. Published by customer publishing house Seven Squared, the magazine is on a par with most women’s style glossies. Full of useful content, clothes are featured complete with reference number for easy online shopping.
Online or off, it’s a content model ideal for both entrepreneurs and established businesses.
Quality content (in this case pics) draws in consumers and develops the site or print publication as a trusted resource. On the basis of that trust (i.e. that visitors trust that Stitsh or ASOS will feature suitably fashionable people) the consumers make buying decisions.
Add Your Own Examples
I’m sure that there are plenty more examples where Stitsh and ASOS came from so please feel free to join in and point to a few in the comments.
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