Springwise points to Louis Vuitton’s branded walking tours of three Chinese cities – created in association with Soundwalk.
Designed to immerse the user in the sights, sounds and stories of the three cities – Beijing, Hong Kong and Shanghai – the MP3 audio guides ‘give consumers some of the experiences and status skills they so ardently crave’.
In other words they’re delivering content that is valuable to their target audience of affluent world travelers and positioning the LV brand as sophisticated and worldly.
The guides retail at €12 – although giving them away free as a content marketing effort would likely have a bigger impact compared to the relatively small revenues they might hope to generate from sales.
Further Resources
You might also like to check out Soundwalk’s corporate site for more case studies and examples and specifically Puma’s audio running guides – also by Soundwalk.
