I’m not big on religion but I thought I might try a little thought exercise.
Assuming you believe that God exists, what would you ask him/her?
What’s the meaning of life? Is there a heaven / hell? Is there life on other planets? Is this it?
In general, you’d ask for some insider secrets – things that only God would know – and perhaps a few sage words of wisdom that could help you in your day-to-day life.
Sticking with that thinking lets get a little more practical …
If you could ask them anything, what would you ask your key suppliers?
OK, so not as interesting a question but I’m sure you can think of some good answers. Insider industry knowledge. Tips on getting the best from their product / service – or getting a better price? Best practice? Case studies? Honest product reviews?
You’d want real information that would help you make better decisions. You’d want it to be honest. You’d want it to be practical. And you’d want it to be pretty light on the sales pitch.
So assuming that your customers and prospects are similar to you …
What would your customers or prospects ask you?
That’s the kind of content you need to create.
