I’m an avid reader of The Economist, in fact I have a copy sitting next to me right now. By and large, The Economist viewpoint would be seen as socially liberal, pragmatic, largely business-friendly but with a social conscience.
That’s how I view The Economist anyway and it also pretty well describes my own views.
That’s the point of the post really. We tend to be more receptive to content and opinions that conform to how we see the world. Your customers or readers or viewers or whomever probably believe much the same as you and are open to your opinions as a result. That’s fine.
But every now and then it’s worthwhile trying a little conversion and persuasion to work on those people who are not yet convinced. How about an article on Vegetarianism for Meat Eaters or Why Going Green is Good for Big Business?
Do it well and you might just attract a few new faces into your flock.
photo: jrodenbiker
