I’m an avid reader of The Economist, in fact I have a copy sitting next to me right now. By and large, The Economist viewpoint would be seen as socially liberal, pragmatic, largely business-friendly but with a social conscience.
That’s how I view The Economist anyway and it also pretty well describes my own views.
That’s the [...]
From the monthly archives:
September 2008
Before we had brands, Joe Public would walk into his local store and buy whatever he needed direct from the shopkeeper. If he needed oats, he’d ask for oats.
Most of the time that worked just fine but on occasion the oats he’d buy would be full of weevils and other nasties. Sometimes they just weren’t [...]
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The phone book can still be an excellent place for some businesses to advertise. But when businesses don’t get the results they want from those ads they abandon their local directories.
The same is true of all kinds of traditional media – local papers in particular are finding it increasingly hard to attract and retain advertisers.
Part [...]
You’d hope that a digital publishing company like Nxtbook would ‘get’ content marketing.
Thankfully the seem to. Last week they announced the launch of their own digital magazine NxtManchester. Their blog says it gives them a better feel for the needs of clients; “By doing our own custom publishing projects, this will help us to best [...]
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