PostAdvertising points to Starbucks’ recent launch of the Good Sheet (published by Good magazine) in its stores.
Available exclusively at Starbucks, the Good Sheet is “a weekly series breaking down an important issue to help make sense of the world around us”.
As PostAdvertising points out, Starbucks is not necessarily a trusted resource for news and [...]
Written content on the web lends itself well to SEO purposes – but choosing the right keywords and phrases is an art in itself.
Ian at Conversation Marketing has a great tutorial (video below) on doing just that. It starts with a simple premise – answer your prospects questions – which is exactly the place you [...]
I’m not big on religion but I thought I might try a little thought exercise.
Assuming you believe that God exists, what would you ask him/her?
What’s the meaning of life? Is there a heaven / hell? Is there life on other planets? Is this it?
In general, you’d ask for some insider secrets – things that only [...]
Joe Pulizzi and Newt Barrett think we’re in the middle of a content revolution.
That’s the premise of their new book Get Content. Get Customers.
Simply put, potential customers have changed the way they buy. They’re no longer passive recipients of marketing messages but instead are actively seeking out information that helps them solve problems – and [...]