Every now and again I come across a turn of phrase that just works. This one is quite possibly extremely well-known but regardless …
From Torley at Lifehack.org discussing the topics of recent best-selling marketing books:
“They cover overlapping areas from different angles, like sitting around a sculpture with friends.”
Everyone has a unique perspective, a personal take on a topic. You may never write a Pulitzer prize winning article or be the ‘blogger du jour’ but you do have an opinion.
That’s what you should be writing about in your content – what’s your take? How does it compare with others? Why do you think that way?
