The National Teaching Awards were on TV here in the UK recently and it got me thinking about what makes some teachers better than others – and how that relates to delivering engaging, informative content.
Great content marketers are by and large great teachers – educating and engaging their audiences. Teachers, of course, should know what [...]
From the monthly archives:
October 2008
Every now and again I come across a turn of phrase that just works. This one is quite possibly extremely well-known but regardless …
From Torley at Lifehack.org discussing the topics of recent best-selling marketing books:
“They cover overlapping areas from different angles, like sitting around a sculpture with friends.”
Everyone has a unique perspective, a personal [...]
Lack of time is the number one reason people give when struggling to create consistent, quality content for their blogs or articles.
Certainly coming up with ideas, writing and editing all take a lot more time than chucking another ad in the paper does – but, it doesn’t have to take hours either.
Here are nine simple [...]
David Klein has an interesting post on his blog discussing the need for content.
He talks about working with a client where the sales team were crying out for more content. Instead of simply writing more stuff, they started with a content inventory of all the articles, white papers, newsletters, blog posts and anything else they [...]
