Web Content Writing, Blog Writing, Digital Custom Publishing
From the monthly archives:
Pic: shadytree
Three kinds of proof
Psychotactics has a great post on the Three Levels of Proof.
In short, to convert someone to your way of thinking you should have three kinds of proof at your disposal:
Information you’ve created – articles, reports, ebooks … i.e. content
3rd party information – other people’s articles, reports, ebooks … (see also curated [...]
Anyone can publish, but should they?
Not so long ago media was created by professionals. Professional publishers. Professional journalists. Professional authors.
Now anyone can publish; and at the heart of content marketing is the idea that content created and published by organisations can add real value.
In a recent conversation however a client asked, “That’s all well and [...]
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… for all our American readers – Happy Turkey Day.
(Enjoy your Thanksgiving)
Q: Do content marketing strategies suit every business equally?
A: No.
Every week we receive inquiries from businesses and business owners from industries as diverse as manufacturing, travel, professional services and retailing.
As much as I would love to say that content marketing offers the solution for every business in every industry it’s simply not the case. Some [...]
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