Comments on: The benefit of the benefit: paint pictures, win customers, be happy http://www.reallypractical.com/2008/11/22/the-benefit-of-the-benefit/ Web Content Writing, Blog Writing, Digital Custom Publishing Wed, 05 Aug 2009 20:44:55 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Ardath Albee http://www.reallypractical.com/2008/11/22/the-benefit-of-the-benefit/comment-page-1/#comment-5244 Ardath Albee Mon, 24 Nov 2008 16:52:30 +0000 http://www.reallypractical.com/?p=330#comment-5244 Thanks, Mark! The Junta42 list is fun. I'm just happy to keep my place every time they do an update! As to your comment about "letting go of the instinctive desire to self-promote," I'd add that they also have to invest the energy and resources to learn what the heck their customers' perspective is. And then keep up with how it's evolving over time. Happy Turkey Week! Thanks, Mark! The Junta42 list is fun. I’m just happy to keep my place every time they do an update!

As to your comment about “letting go of the instinctive desire to self-promote,” I’d add that they also have to invest the energy and resources to learn what the heck their customers’ perspective is. And then keep up with how it’s evolving over time.

Happy Turkey Week!

]]> By: Mark Nagurski http://www.reallypractical.com/2008/11/22/the-benefit-of-the-benefit/comment-page-1/#comment-5239 Mark Nagurski Sun, 23 Nov 2008 12:55:00 +0000 http://www.reallypractical.com/?p=330#comment-5239 Thanks Ardath. I think customer perspective is the one thing missing from a lot of marketing comms. The reason is in line with some of what you discuss on your excellent blog - laziness. http://tinyurl.com/ardath It's always much easier to talk about yourself and what you can do - you already know the topic well. It's much more difficult to market from the customer's perspective - it takes a willingness to let go of the instinctive desire to self-promote. BTW Congrats on the Junta42 list Thanks Ardath.

I think customer perspective is the one thing missing from a lot of marketing comms. The reason is in line with some of what you discuss on your excellent blog – laziness.

http://tinyurl.com/ardath

It’s always much easier to talk about yourself and what you can do – you already know the topic well.

It’s much more difficult to market from the customer’s perspective – it takes a willingness to let go of the instinctive desire to self-promote.

BTW Congrats on the Junta42 list

]]> By: Ardath Albee http://www.reallypractical.com/2008/11/22/the-benefit-of-the-benefit/comment-page-1/#comment-5237 Ardath Albee Sat, 22 Nov 2008 19:11:07 +0000 http://www.reallypractical.com/?p=330#comment-5237 Well said, Mark! It's time for us to go beyond surface platitudes and get to the meaning for our customers - from their perspective. Ardath Well said, Mark! It’s time for us to go beyond surface platitudes and get to the meaning for our customers – from their perspective.

Ardath

]]> By: The benefit of the benefit: paint pictures, win customers, be happy http://www.reallypractical.com/2008/11/22/the-benefit-of-the-benefit/comment-page-1/#comment-5234 The benefit of the benefit: paint pictures, win customers, be happy Sat, 22 Nov 2008 10:57:45 +0000 http://www.reallypractical.com/?p=330#comment-5234 [...] the rest of this great post here Share and Enjoy: These icons link to social bookmarking sites where readers can share and [...] [...] the rest of this great post here Share and Enjoy: These icons link to social bookmarking sites where readers can share and [...]

]]> By: The benefit of the benefit: paint pictures, win customers, be happy http://www.reallypractical.com/2008/11/22/the-benefit-of-the-benefit/comment-page-1/#comment-5233 The benefit of the benefit: paint pictures, win customers, be happy Sat, 22 Nov 2008 10:50:21 +0000 http://www.reallypractical.com/?p=330#comment-5233 [...] Random Feed wrote an interesting post today onHere’s a quick excerptThe benefit of the benefit: paint pictures, win customers, be happy General Marketing Ideas, What to write about by Mark Nagurski Smart marketers have long known about the power of benefits over features. In simple terms, features are aspects of your product or service that can be used to describe it. Benefits are how those features positively affect the customer. Your new turbo setting on the latest version of your widget is a feature. The fact that the turbo setting saves customers time [...] [...] Random Feed wrote an interesting post today onHere’s a quick excerptThe benefit of the benefit: paint pictures, win customers, be happy General Marketing Ideas, What to write about by Mark Nagurski Smart marketers have long known about the power of benefits over features. In simple terms, features are aspects of your product or service that can be used to describe it. Benefits are how those features positively affect the customer. Your new turbo setting on the latest version of your widget is a feature. The fact that the turbo setting saves customers time [...]

]]> By: ezineaerticles » Blog Archive » The benefit of the benefit: paint pictures, win customers, be … http://www.reallypractical.com/2008/11/22/the-benefit-of-the-benefit/comment-page-1/#comment-5232 ezineaerticles » Blog Archive » The benefit of the benefit: paint pictures, win customers, be … Sat, 22 Nov 2008 10:16:51 +0000 http://www.reallypractical.com/?p=330#comment-5232 [...] Original unknown [...] [...] Original unknown [...]

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