Seth Godin wrote a short post last week about being misunderstood.
His point was that no matter how carefully you craft your message there will always be people who misunderstand – and that the risk is only heightened when you force yourself to communicate in short formats (like Twitter or Yammer).
Naturally enough some misunderstood this to mean that he was anti-Twitter.
The point of the post was to highlight the importance of choosing the right vehicle for your message. Twitter may be great for keeping in touch, finding new things or meeting new people – and it is – but it’s not so good for detailed explanations, reasoned argument or detailed content.
When we run training courses for small business owners we often discuss our Three Keys to Practical Marketing; namely, identifying the right customers, choosing the right message and finally, selecting the best methods to deliver one to the other.
Regarding methods, we ask participants to score various marketing methods based on how well they (a) work for their chosen market and (b) how easily they can communicate their message.
I’d extend that concept further to include any business communication – as they can all impact on your ‘intentional marketing’.
I’m a big fan of blogging, a forum addict and a growing fan of various social media tools like Twitter and LinkedIn. But what’s an appropriate channel for one message, might not suit another.
{ 1 trackback }
Comments on this entry are closed.