Web Content Writing, Blog Writing, Digital Custom Publishing
From the monthly archives:
Anyone can be online – so get offline
Now that anybody can publish anything they want online – from blogs to books – there is a lingering prestige to be had from having your content appear offline too.
Yes, the publishing industry is in turmoil and newspapers and magazines are laying off staff in droves BUT [...]
Your Prospects Want Simple Solutions
When people search online they are searching for answers and solutions. The simpler the solution the better.
Your job is to make your solution as simple to understand as possible – not to complicate it in an effort to make you sound smart or more professional.
Making the Complicated Sound Simple
So how can [...]
There are never enough hours in the day
No matter how much time and effort you put into creating useful content – and promoting it – there will always be something else you think you could add.
A new article on that topic.
A white paper on that aspect of your product.
An ebook full of case studies.
And while [...]
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