Comments on: The Cost of Content: “Not Free but Effective” http://www.reallypractical.com/2009/01/26/the-cost-of-content-not-free-but-effective/ Web Content Writing, Blog Writing, Digital Custom Publishing Wed, 05 Aug 2009 20:44:55 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Tom Lindstrom http://www.reallypractical.com/2009/01/26/the-cost-of-content-not-free-but-effective/comment-page-1/#comment-5822 Tom Lindstrom Thu, 29 Jan 2009 12:24:32 +0000 http://www.reallypractical.com/?p=457#comment-5822 A business that is built around quality content cannot fail in my opinion.As long as there are search engines and people searching for information and you can provide it, you will make money. The problem for many people is that they cannot write quality content. A business that is built around quality content cannot fail in my opinion.As long as there are search engines and people searching for information and you can provide it, you will make money.

The problem for many people is that they cannot write quality content.

]]> By: Joe Pulizzi http://www.reallypractical.com/2009/01/26/the-cost-of-content-not-free-but-effective/comment-page-1/#comment-5820 Joe Pulizzi Mon, 26 Jan 2009 15:05:05 +0000 http://www.reallypractical.com/?p=457#comment-5820 Mark...this is an excellent point. Since we are "in the business", sometimes we discount how truly difficult it is to first develop a content strategy, then to execute that strategy like you did with Iddictive. Most organizations can develop content, but they have trouble creating content that makes sense as part of the overall marketing plan. Content marketing is too important to leave to just the marketing department alone (unless they understand content strategy and can take their "sales" hats off). Outsourcing is key! Of course I'd say that though...we built our business around it. ;) Mark…this is an excellent point. Since we are “in the business”, sometimes we discount how truly difficult it is to first develop a content strategy, then to execute that strategy like you did with Iddictive.

Most organizations can develop content, but they have trouble creating content that makes sense as part of the overall marketing plan.

Content marketing is too important to leave to just the marketing department alone (unless they understand content strategy and can take their “sales” hats off). Outsourcing is key!

Of course I’d say that though…we built our business around it. ;)

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