From the monthly archives:

January 2009

Part of what we do here at Really Practical is to develop ideas for custom content projects – some of them for clients, some to partner with others on and some we’ll end up running with ourselves.
Iddictive.com – Addicted to Innovative Business Ideas
Iddictive.com is something that’s been floating around in my head for a while [...]

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pic:abcrumley
Is your marketing house being blown down?
Marketing in a downturn is something that’s being given quite a lot of attention recently – and rightly so. As customers reign in their spending it becomes harder than ever for businesses to convince them – through advertising – to part with their hard earned cash.
While it rarely helps [...]

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Yesterday we looked at how two businesses were using customized content to great effect – HSBC with custom in-flight magazines and FeedJournal with newspapers created from RSS feeds. Back in November I also posted about Offbeat Guides who create custom travel guides.
It’s becoming a bit of a trend really.
A trend to which you can add [...]

Custom content: Two examples of customized content delivered by business. HSBC customized in-flight magazines and FeedJournal RSS newspaper.

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