I was browsing through the UK launch edition of Wired magazine today and came cross some interesting quotes.
Wired asked a handful of influential media types how they would invest $100M in media? Here are a few of the answers:
“I’d stop worrying about technology, and would amass a dream team of fantastic, opinionated journalists.” Colin Gottlieb, CEO, Omnicom Media Group, EMEA
“In the vaguely optimistic hope that if you build it they will come, and if you build it very well the advertisers will come too, I’d invest in talent … ” Roger Alton, Editor, The Independent
“My joke answer? I’d invest in TMZ and Perez Hilton. If that’s really where the eyeballs are going for news, advertising money follows the eyeballs … ” Anthony House, Public affairs manager, Google
“It’s about talent – so I’d invest in a talent company.” Stephen Miron, CEO, Global Radio
It interesting that in a time where newspapers and magazines are shedding talent as fast as they shed advertising revenues, some of the smartest minds in the industry are saying that talent is vital to the future of media.
So as businesses creating content, the opportunity should be clear – invest in the best possible talent to create the best possible content.
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One of the best things about a horrible economy is how it filters out the crap and paves the way for the great. Now is a wonderful time for the truly talented to leverage their value.
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